7 Best Practices for Landing Page Optimization
In this webinar Tim Ash, a leading landing page optimization specialist and author of “Landing Page Optimization,” covers the “7 Deadly Sins” of landing page design… and how to correct them. I watched...
View ArticleStrategies for Landing Page Success Webinar – Today!
WHO: Frank Coyle, President, Point It. Coyle has spent nearly 20 years in marketing and sales, with an impressive track record of propelling companies to number one in their markets. He has worked with...
View ArticleEngage with Webtrends – 3 Steps to Learning Optimization
Guest Author: Billy Shih, Webtrends A lot of marketers want to get into testing and optimization, yet it can be intimidating to start. While I don’t think optimization can be learned overnight, it’s...
View Article12 Steps to a Better Landing Page – Infographic
Loved the latest YouMoz post on SEOmoz by Oli Gardner (Co-Founder of Unbounce.com) who combines 2 of our favorite topics together: Infographics and Landing Pages. Oli provides a 12 step infographic...
View ArticleLanding Pages, Testing & Lead Capture Made Easy with Unbounce
Before the release of our new eBook, I new it was very important for me to find a solution that would allow me to capture leads and do it with some finesse. Enter Unbounce – a do it yourself landing...
View ArticleMeasuring the Performance of Landing Pages in Google Analytics
In their weekly back to the basics tip, the Google Analytics blog highlights how to measure landing page effectiveness across multiple keywords using the built in pivot-table feature. Go to the...
View Article10 Elements for a Successful Landing Page [InfoGraphic]
Great InfoGraphic from the Designers Couch blog which details the anatomy of a perfect landing page. The landing page infographic shows us 10 key items to include in your design as well what colors go...
View Article10 considerations when building a website in this brave new Social World
I’ve been helping businesses to specify their requirements in relation to web sites as effective sales and marketing tools for over 10 years and in that time – apart from the tech, little has changed –...
View ArticleHow To ‘Excel’ At Search Marketing
I love Excel. There you go, I’ve said it. It’s not even a love/hate type thing – I genuinely find that my life is a better place because of this wonderful, agile, willing gem of a piece of software....
View ArticleEveryone is an Analyst
When I go back home to New York, I no longer have to tell family and friends that “I do web design.” A white lie told over the years to avoid explaining my job in analytics. What’s changed? The...
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